Bingie - Social Media Case Study

Bingie™ was founded in light of the seemingly endless streaming content—and recommendations—available to us these days. Despite all these options, the question of "What should I watch?" is harder than ever. The team at Bingie knows the best recommendations come from friends, family, co-workers, and people that actually know you and what you might like or dislike. Bingie™ helps people discover, share, and discuss their favorite shows across streaming platforms.

With Bingie, my main objectives were to was develop a social media campaign strategy from scratch, grow brand awareness prior to and around the app launch and official press releases, conduct competitive analysis of social campaigns by direct competitors, and identify potential influencer partnerships.