One of Us Is Lying - Social Media Case Study

One of Us Is Lying is an American mystery drama television series adapted from a novel of the same name by Karen M. McManus. It follows five high school students who enter detention, where one of them dies under suspicious circumstances and an investigation ensues.

While at Digital Media Management, I helped ideate the launch strategy while also managing the Instagram account post-launch, following a 3-4x weekly posting cadence with monthly reports back to NBC Executives. During my 6 months of solo management after launch, I grew the account 200% from roughly 26k to 78k followers.